Morrinson Wealth
Demand generation for leading Wealth Management firm
Morrinson Wealth is one of the UK’s leading Wealth Management firms and largest SJP Partner practices.
With a growth mindset and ambitious outlook, they commissioned Curious Cat Digital to support them with digital demand generation to attract new investors.
An initial strategy project enabled the team to identify niche audiences that led to the development of high-value personalised content. Sophisticated full-funnel paid media campaigns were employed using LinkedIn and Meta to drive brand awareness and engagement.
To improve conversion rates and empower the internal team, Curious Cat Digital also developed a new WordPress website. This removed friction in the investor journey, resulting in stronger SEO and an increase in enquiries.
Morrinson Wealth
Key Services:
Web design
Marketing strategy
Content production
Paid media
SEO
970%
reduction in cost per held meeting
80%
of SEO keywords increased in ranking
12.5%
CVR from lead to held meeting
197%
increase in lead volume
£23
average CPL
233%
above lead volume target
Cost per lead over time
Through audience refinement and continuous optimisation of LinkedIn and Meta, we were able to reduce the average CPL over time. Focussing on niche audiences, with more personalised content was also important in achieving this.
