Account-Based Marketing Agency For Fintechs
Reduce sales cycles, increase pipeline and start driving predictable revenue growth within key accounts.
Trusted by Global Fintech Brands
Why partner with Curious Cat Digital?
Seasoned marketers
No account managers, just direct access to a fractional growth marketing team
Strategy-First
We help you define your unique position and message to enable a successful ABM strategy
Speaking your language
Access our deep understanding of B2B Fintech and buying behaviours of your target audience
Solving complex ABM challenges
Reducing friction in the buyer journey to shorten sales cycles.
Uniting the business around ABM metrics rather than lead metrics.
Data and insights that reveal marketing contribution to pipeline.
Supporting RFP processes through tactical advertising and content.
Deep understanding of B2B Fintech buyers
Fintechs need an agency with real world B2B Fintech experience.
Having worked for and with B2B Fintechs for the last 15 years we have gained deep insights into your audiences buying behaviour. We leverage these insights to deliver strategic and tactical ABM plans that deliver pipeline and revenue growth.
ABM Consultancy Process
ABM Discovery
Market Analysis
We’ll research your market, the drivers and shifts that could be impacting your target accounts.
Audience Definition
A deep dive into your ICP and personas, along with segmentation and tiering of target account lists.
Competitor Analysis
Who are they, what are they saying and how are they differentiating themselves.
ABM Strategy
Positioning
How can we uniquely position you versus the competition in the context of each member of the buying committee.
Messaging
Create a messaging framework that’s consistent and impactful in the minds of each persona.
ABM Activation
Go-To-Market
You fully documented ABM strategy including all the key outputs from discovery and strategy.
Activation Plan
A comprehensive ABM activation plan, created for each buyer and each touchpoint.
ABM Roadmap
Your roadmap that charts your progress to achieve your goals and long term vision for marketing.
Established ABM Frameworks
Before we were Curious Cats we spent nine lives on your side of the fence, working in sales and marketing teams. We’ve been there, done that and got the battle scars.
That means we know exactly what we’re doing. We’ve developed strategic ABM frameworks and delivered memorable campaigns for some of the most ambitious B2B Fintech brands.
Are you ready to take the first step?
Account Based Marketing Agency Services
Sales and Marketing Alignment
Uniting marketing and sales teams around a shared vision. With clearly defined goals and metrics you can deliver predictable revenue growth.
Account-Based Advertising
Putting the right message in front of the right customer at the right time, with precision targeting.
Content Creation
Cutting through the noise with content created by Fintech experts, tailored to your prospects’ challenges and motivations.
Fintech ABM Strategy
One to Many
This approach works for larger account lists (100 - 1000) and often adopted by companies new to ABM
Personalisation is critical to cut through the noise and campaigns are often split be persona.
One to Few
Target account lists of 10 - 100, with a greater level of personalisation and closer alignment between sales and marketing
Sectors and segments are prioritised with strong potential and existing use cases.
One to One
Dedicated strategy for a specific account where strategic gains or a big sales wins is identified.
Targets key executives and specific stakeholders and usually requires a dedicated revenue team including, sales, marketing and product.
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