Financial Wellbeing Marketing
Content Marketing and Demand Generation
Financial Wellbeing Brand
Financial education and coaching play a pivotal role in fostering financial well-being within organisations. The wellbeing programme enables SME and corporate businesses to give access to tailored financial planning advice through workshops and seminars and 121 sessions.
Key Services:
Content strategy
Full funnel ads strategy
Campaign creative and copy
Paid media management
Goals
Create Awareness
We were tasked with increasing brand awareness within large corporate prospects
Engage Decision Makers
The cost of living whitepaper was used to engage key buyers including HR, talent and L&D roles
Generate Quality Prospects
LinkedIn Ads enabled us to effectively target prospects and generate MQLs through report downloads
“When we started working with you guys, our paid campaigns were almost non-existent but we had a vision and idea of where we wanted to be. With your help, from day 1 I can say we’ve smashed targets and it’s become one of our most important channels for new business, in my eyes it is the most important.”
Paid Media
We developed a range of eye-catching ad designs and creative copy, to engage their target audience. Due to its superior targeting capabilities, we used LinkedIn Ads, awareness and lead generation campaigns to promote the whitepaper. The campaign ran for 6 months delivering significant lead numbers, and was hailed as the best performing campaign the team had run.
