Bowmore
Engaging high-earners with problem-solving campaigns
Bowmore
Bowmore Financial Planning are a Chartered, independent, adviser-owned financial planning firm based in London and Bristol.
Their team provide high-quality, independent financial planning and investment services that deliver true financial independence and security for both private and corporate clients.
When they started working with Curious Cat Digital didn’t have a holistic strategy for marketing and relied on referrals for new business.
They wanted an outsourced marketing team to deliver a steady stream of high-quality leads and to be able to measure marketing contribution to pipeline.
Key Services:
Marketing strategy
Paid media
Social media
Content production
SEO
25.8%
CVR from lead to booked meeting
340%
increase in organic traffic
43%
reduction in CPL
Attracting great-fit prospects
Bowmore needed targeted campaigns to engage and build trust with high-earners that met their ideal customer profile. Workshops with the Bowmore team revealed several audience sub-sets where we knew we could create content tailored to their unique financial challenges, to add value immediately and demonstrate Bowmore’s superior level of client service. By inspiring time-poor audiences to prioritise their financial planning, we were able to open up conversations with great-fit prospects.
779%
ROAS
69%
increase in lead volumes
£7.76
CPL from one campaign
“Curious Cat Digital provided comprehensive marketing services for us, starting with a deep dive into our target personas to create a highly tailored marketing roadmap. They developed and distributed high-value content that effectively generated and nurtured quality leads through well-designed email sequences and a robust paid media strategy. Their ongoing strategic support, including the introduction of new content and telemarketing services, has been invaluable in keeping our marketing efforts aligned and effective.”
Charles Incledon, Client Director