Financial Services Digital Marketing Agency
Strategy-first digital marketing agency for financial services.
Creative, data-driven solutions for growing scale-ups and global financial brands.
Trusted by leading global financial brands
Why partner with Curious Cat Digital?
Expert Marketers
Direct access to experts - not relationship managers. We’re not just an extension, we’re fullly integrated with your team
Strategy-First
We help you define your unique position and message to enable a successful go-to-market strategy
Speak your language
A deep understanding of financial services, regulations and your target audience
Recognition
Marketing Agency of the Year 2024 - Finalist
Global Marketing Agency of the Year 2023 - Finalist
Financial services sectors we serve
FINANCIAL PLANNING
•
LENDING
•
DIGITAL BANKING
•
INSURANCE
•
FINTECH
•
RISK MANAGEMENT
•
WEALTH MANAGEMENT
•
BROKERS
•
BUILDING SOCIETIES
•
FINANCIAL PLANNING • LENDING • DIGITAL BANKING • INSURANCE • FINTECH • RISK MANAGEMENT • WEALTH MANAGEMENT • BROKERS • BUILDING SOCIETIES •
Our work
Brand Strategy and Visual Identity for a New Breed B2B Fintech
B2B LENDTECH
Content Marketing and Demand Generation
FINANCIAL WELLBEING BRAND
Brand Strategy and Visual Identity for innovative B2B lender
B2B LENDER BRAND AND WEBSITE
LEADING WEALTH MANAGEMENT FIRM
>1000 leads per month for leading wealth management firm
Financial services marketing agency solutions
Financial services copywriting
Engaging, relevant content created by expert financial copywriters.
Read more →
Financial services marketing challenges
sound familiar?
Overspending on ad campaigns
Struggling to prove an ROI on marketing spend
Feels like your competitors are getting ahead
Your brand feels tired and unengaging
Your sales team want better quality leads
Your budget is under pressure
You can’t make sense of your marketing analytics
Your financial content needs a refresh
Digital marketing for financial services
We believe every business has unrealised growth potential.
Do you lack the expertise and resource to unlock your true potential and get ahead of the competition?
As financial services specialists, we’ll be an extension of your team. Offering expert advice and helping you connect with new and existing customers in a way that differentiates you from your competitors.
Strategic Marketing Process
DISCOVERY
Goal alignment
Market research
Audience research
Competitor analysis
Voice of customer
STRATEGY
Value matrix
Positioning
Messaging
Marketing Plan
Marketing playbook
DELIVERY
Orchestration
Content
Paid Media
Organic
Social
Why choose Curious Cat Digital as your financial services marketing agency?
If you want to grow your brand, you need to think long term and nail down a comprehensive strategy, creating commercial catnip for your customers. That means putting yourself in their shoes, thinking like they think.
But above all, you need to be curious. Always asking questions, challenging assumptions, and exploring new possibilities for your marketing. That’s how you always land on your feet.
And, it turns out that's exactly what we do.
How do you promote financial services?
INCREASE WEBSITE TRAFFIC
Financial services brands will benefit from a holistic approach to increasing visitor numbers. Adapting your marketing channel mix to the way your clients buy, will result in attracting the most relevant traffic and those most likely to become customers.
BUILD BRAND CREDIBILITY
Building a brand is not just about the logo and colour palette. Financial services organisations need to create a brand that builds a lasting emotional connection with prospects. From purpose and mission to design and tone of voice, it’s important to be consistent with your target audience.
GENERATE LEADS
Increasing visitors to your website is beneficial, but unless you can encourage them to become customers, your budget is wasted. A focus on high-quality landing pages, strong CTAs and compelling copy all help with lead generation.
PRIORITISE CUSTOMER EXPERIENCE
Customer experience starts from the first moment a prospect engages with your brand. Aligning your financial services marketing strategy with your sales strategy will create stronger connections with customers and prospects, increasing the efficiency and effectiveness of your entire customer facing organisation.
Marketing automation for financial services
As a specialist in financial services marketing agency, we are well-placed to set up and deliver marketing automation that helps you scale your marketing activity.
Bringing all marketing channels into one platform also delivers greater customer insight and more granular reporting.
Working with a financial services marketing agency with a robust technology stack, will give your organisation the greatest chance of success.
Financial services customer journey
1.
Attract
Attract potential customers to your business. Provide quality content, in the right place at the right time, to attract visitors to your website.
2.
CONVERT
Convert more website visitors into leads using compelling messaging, high value content offers, and optimised landing pages.
3.
CLOSE
Increase your lead to customer conversion rates through sales and marketing alignment. Make it easy for clients to buy from you.
4.
DELIGHT
Give customers a great experience and they will become your biggest advocates and your most effective customer acquisition channel.
Our financial services HubSpot clients benefit from
✓ Fully managed inbound marketing campaigns
✓ Ability to create landing pages and emails without development
✓ Aligning financial services sales with marketing teams
✓ Marketing automation capabilities
✓ Powerful reporting
✓ Scalable solution that grows with your business
Choosing Your FinANCIAL SERVICES Marketing Agency
Why Curious Cat Digital?
✓
Unrivaled experience in financial services
✓
Strategy first, execution later
✓
Experts in both marketing and sales
