Strategic Positioning for Global Fintech
Repositioning a mortgage platform for the UK market
Positioning strategy
Sopra Banking Software were looking to reposition their digital mortgage software for the UK market, to improve awareness and increase market share.
Key Services:
Positioning strategy
Market research
Paid media
Content
Bringing banks closer to their customers
A detailed discovery process revealed banks had become disconnected from their customers. In addition, customers were becoming increasingly frustrated with the length of mortgage processes with many financial institutions still using legacy infrastructure and manual processes. To position the SBS mortgage platform, Curious Cat Digital developed the concept of “people-centric banking”, where technology became the enabler for better relationships and more satisfied customers.
Paid media
We supported Sopra Banking Software with media partnerships and full-funnel paid media campaigns, leveraging thought leadership content we created for them. Digital campaigns across LinkedIn and Google were executed to increase awareness and drive new business conversations.
