Leading UK RegTech Business
Delivering a 238% increase in social media engagement
The client
A global fintech innovator specialising in anti-money laundering (AML) and compliance solutions, empowering businesses to detect and prevent financial crime with cutting-edge technology. Their platform combines advanced data analytics and machine learning to deliver real-time insights, helping organisations stay ahead of regulatory risks.
Key Services:
Audit & test plan
Organic social media
Copywriting
Design
Analytics & reporting
THE RESULTS
180%
increase in monthly post impressions
238.5%
increase in monthly post engagements
83%
increase in visits to the website
The challenge
The client had ambitious goals to maximise the potential of their already well-established LinkedIn presence of 50,000 followers. They wanted to increase the volume of enquiries from LinkedIn, attract more relevant traffic from the platform and build brand credibility and topic authority through their organic social efforts. Lacking in-house social media expertise, they sought an agency that could deliver tangible results while integrating with their marketing team.
The solution
An already well-established social media profile created the opportunity for us to carry out a detailed audit of their existing approach. We combined this with a competitor review and analysis of their historical data. This highlight the biggest opportunities, enabled us to define the new strategy and set performance benchmarks.
The outcome
While seamlessly taking over full management of the client’s organic social media planning, writing and post scheduling, our team rolled out a robust testing plan, regularly analysing performance data in order to determine the approach that delivered the highest engagement and conversions.
MORE RESULTS
79%
increase in volume of monthly posts
153
record month conversions from organic social
62%
increase in engagement rate
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