Cambridge Global Payments
How an organic content strategy delivered a 488% increase in blog traffic
Cambridge Global Payments
Cambridge Global Payments (acquired by FleetCor Technologies) are a leading provider of integrated cross-border payment solutions and currency risk management services for businesses worldwide. The company specialise in simplifying international payments and managing foreign exchange exposure for clients across various industries.
Cambridge Global Payments was acquired by FleetCor Technologies, a global business payments company, in a deal valued at approximately $690 million.
Key Services:
Persona development
Content strategy
Inbound marketing
Copywriting
Whitepaper production
Paid Media
Analytics & data insights
THE RESULTS
488%
increase in UK blog sessions YoY
44%
increase in UK website traffic YoY
20
leads per month on average
The challenge
Cambridge Global Payments heavily relied on outbound sales to generate new business and had ambitious growth goals in the UK, Canada and US. They approached us to develop a digital marketing strategy and activation plan to generate inbound enquiries from relevant prospects. They were looking for an agency to work closely with their sales team, while owning and driving forward an inbound approach, as they had limited internal marketing resources.
The solution
To provide the foundation for a successful inbound marketing strategy, we carried out a series of workshops to identify core target personas and develop an SEO-led content plan aligned to audience pain points and the Cambridge Global Payments proposition.
Our expert fintech writer developed four blog articles per month and two white papers over 8 months, while our paid media specialist ran targeted Google Ads campaigns.
The outcome
The results from our strategy and plan exceeded the targets set and provided Cambridge Global Payments with vastly improved visibility for relevant organic search terms, increasing the volume of inbound traffic and enquiries.
In addition, we promoted longer-form content via low-cost Google Ads, which enhanced the reach of their high-value content and delivered additional leads.
“Curious Cat has contributed significantly to the overall success of our SEO and content strategy by delivering great quality blogs which are both relevant and educational”
Wioleta Banach, Marketing Manager UK
More case studies
-
-
Morrinson Wealth
-
Morrinson Wealth Wellbeing
Ready to attract more high-value clients? Let’s talk
Schedule a no-obligation call to discuss how we can help solve your biggest marketing challenges.