Top Fintech Digital Agencies 2025
Introduction
Fintech marketing is tough. Companies must communicate complex technologies to sophisticated audiences. Traditional marketing approaches fall short. Specialised agencies have emerged to bridge this gap.
This guide cuts through the noise. We analyse top fintech marketing agencies.
Our focus: three critical factors that determine marketing success.
Industry specialisation matters. Generic approaches fail.
Marketing channels must be strategic and diverse.
Team size impacts service quality and flexibility.
Our goal is simple: help you find a marketing partner that understands your business, not just sells you services. Our best fintech marketing agency list focuses on fintech-first agencies. These firms work exclusively in fintech and offer specialist services that help Fintechs scale profitably. We’ve created this list in response to feedback that most lists don’t highlight true specialists versus the agencies who have developed an SEO-friendly Fintech agency landing page.
After that, we include agencies that serve multiple industries but have fintech offerings. While they aren’t fintech-only, they bring useful cross-industry insights.
This structure makes it clear which agencies are true fintech specialists and which offer broader marketing support.
The Best Fintech Agencies
Best Fintech Digital Marketing Agency: Curious Cat Digital
Best Fintech US Agency: CSTMR
Best Fintech Influencer Marketing Agency: Growth Gorilla
Best Fintech Content Agency: Mint Studios
Best Fintech HubSpot Agency: Inbound Fintech
Best Fintech SEO Agency: Yaser UK
Best Fintech Branding Agency: Fintech Branding Studio
Best Fintech Video Agency: Fintech Studio
Best Fintech PR Agency: Good Advice
Best Fintech Advertising Agency: Curious Cat Digital
Best Fintech Marketing Community: B2B Fintech Marketing Network
Generalist Agencies that have a Fintech offering
Fox Agency
Walker Sands
NoGood
Siege Media
Pearl Lemon
Make Agency
3 Important Factors When Looking For The Best Fintech Marketing Agency
1. Industry Specialism: The Power of Focused Expertise
Not all marketing agencies are created equal. A sector-specific agency brings critical advantages that generalist agencies cannot match. Fintech is a complex, rapidly evolving landscape with unique challenges and audience expectations.
Specialised agencies understand:
Intricate regulatory environments
Technical nuances of financial technologies
Specific pain points of fintech buyers
Emerging technological trends
Generalist agencies often apply cookie-cutter approaches. They lack the deep industry insights that drive meaningful engagement. A purely fintech-focused agency lives and breathes the sector, translating technical capabilities into compelling narratives.
2. Marketing Channels: Beyond One-Dimensional Strategies
Marketing is no longer about single-channel execution. Modern fintech marketing demands a holistic, strategic approach.
Risks of single-channel marketing:
Limited audience reach
Potential messaging inconsistency
Missed engagement opportunities
Ineffective buyer journey mapping
Sophisticated agencies prioritise:
Comprehensive strategy alignment
Multi-channel integration
Buyer journey mapping
Adaptive channel selection
The most effective agencies don't just execute tactics. They develop nuanced strategies that connect with audiences across multiple touchpoints.
3. Team Size: The Agility Advantage
Smaller agencies offer distinct advantages over large, bureaucratic organisations:
Direct access to senior expertise
Faster decision-making
More personalised service
Closer client integration
Lower overhead costs
Large agencies provide broad resources but often sacrifice:
Personal attention
Strategic flexibility
Quick problem-solving
Direct expert engagement
A lean, specialised team can outperform larger generalist agencies by providing more responsive, tailored marketing solutions.
The Best Specialist Fintech Marketing Agencies
The Best Fintech Digital Marketing Agency
Curious Cat Digital
Location: London, UK
Team Size: 5-10
Curious Cat Digital is a specialist Fintech Marketing Agency, founded in 2012. They’re changing how businesses access marketing expertise. Unlike rigid, one-size-fits-all models, their tailored approach, using their unique framework, ensures you get a roadmap uniquely aligned to your business goals. By removing account managers and offering direct access to industry-leading expertise, they deliver impactful results while adapting to your business's dynamic nature.
Expertise Built on Real-World Experience
The leadership team brings direct fintech experience. They understand the sector's complexities from the inside. Their background includes:
Working directly for fintech sales and marketing teams
Developing a deep understanding of Fintech buyers
Digital marketing expertise spanning the last 20 years
A Different Agency Model
Curious Cat Digital rejects traditional agency structures:
No account managers
Direct access to marketing strategists
Small team with deep client integration
Marketing Approach
They start with strategy. Every marketing effort aligns with the buyer's journey. Their full-service capabilities allow them to:
Align digital marketing with the Fintech buyer journey
Help clients uniquely position themselves in the market to stand out
Build effective GTMs and execute winning campaigns that deliver an ROI
Proven Performance
Achievements:
Finalist in the B2B Global Fintech Agency of the Year Awards
Services
Fintech Advertising: Paid Social, Google Ads, LinkedIn Ads, Programmatic
Ideal Clients
Curious Cat Digital works best with:
Scale up fintech companies looking to outsource their marketing function, and who value a holistic strategy from a full-service agency
Brands that want to work with a marketing strategist, not an account manager
Organisations that want an agency to feel like part of their team
Limitations
Not suitable for companies wanting single-channel tactics
Highly specialised focus may not fit all budgets
The Best Fintech US Agency
Best Fintech US Agency
CSTMR
Location: Austin, Texas, USA
Specialisation: Fintech and Financial Services
Team size: 15 - 20
CSTMR is a full-service fintech marketing agency known for its expertise in multi-channel strategies. It has worked with major financial brands like Credit Karma and LendingTree, demonstrating its ability to drive growth through performance marketing, branding, and digital engagement. The agency specialises in creating tailored fintech marketing solutions that align with industry trends and regulatory complexities.
Services:
Branding
Marketing Strategy
Brand Marketing
Performance Marketing
Experience Design
Best for:
Companies seeking a full-service marketing partner with financial technology expertise in the US
The Best Fintech Influencer Marketing Agency
Best Fintech Influencer Marketing Agency
Growth Gorilla
Location: London, UK
Specialisation: Performance Marketing in Fintech
Team Size: 10-15
Growth Gorilla is a fintech-focused marketing agency that helps well-funded fintech and financial services brands gain traction, build awareness, and drive user growth. Unlike generalist agencies, they specialise exclusively in fintech, navigating compliance challenges and high customer acquisition costs with precision. With over 40 brands scaled and 90+ years of combined industry experience, they offer expertise in paid media, influencer marketing, and CRM management. Their agile, experiment-driven approach ensures continuous optimisation, delivering impactful marketing strategies tailored to fintech growth.
Services:
Influencer marketing
Paid media
Performance creative
Best for:
Emerging fintech brands looking to accelerate growth through influencer marketing.
The Best Fintech Content Agency
Best Fintech Content Agency
Mint Studios
Location: Edinburgh, Scotland
Specialisation: Fintech Content Marketing
Team size 2-10
Mint Studios is a specialist content marketing agency based in Edinburgh, Scotland, with a laser focus on financial services and fintech. Founded in 2022, they help companies in these sectors acquire customers and position themselves as industry experts through strategic content marketing. Their team creates expert-based content, drawing on interviews with internal subject matter experts to ensure depth and relevance. Mint Studios' unique value proposition lies in their ability to not only create high-quality, technical content for advanced audiences but also to prove its contribution to business goals through advanced tracking and reporting
Services:
Content marketing
Content SEO
Google Ads
Best for:
Fintech brands looking for a content agency that prioritises high-quality, strategic content development.
The Best Fintech HubSpot Agency
Inbound Fintech
Location: London
Team size: 25-30
Inbound FinTech (IFT) is a leading digital consultancy and growth agency based in London’s financial district, specialising in the Financial Services and FinTech sectors. As a Diamond HubSpot Solutions Partner, IFT ranks among the top 1% of HubSpot agencies globally. They offer a comprehensive range of services, including inbound marketing, SEO, PPC, content strategy, CRM implementation, and digital transformation consulting. Known for their data-driven approach and award-winning campaigns, IFT helps clients drive high-quality leads, optimise marketing strategies, and achieve measurable growth. Their hybrid team of global experts combines innovation with collaboration to deliver exceptional results for financial brands worldwide.
Services
HubSpot – Marketing, CRM and Websites
Inbound marketing
SEO
Best for:
If you’re looking for an agency that will help you optimise your use of HubSpot.
The Best Fintech SEO Agency
Yaser UK
Location: London
Team size: 2-10
Yaser UK is a London-based Fintech SEO agency specialising in fintech and payments. Founded by Yaser Ayub, a seasoned marketer with over 15 years of experience, the agency focuses on delivering tangible results through data-driven SEO strategies. Yaser UK prioritises a human approach, offering 1-2-1 client service and agile SEO solutions tailored to each business's goals. Their expertise includes technical SEO, SEO copywriting, and web development, with a proven track record of improving organic traffic and search engine rankings for clients like Qardus and Tap Global.
Services:
Technical SEO
Local SEO
SEO copywriting
Best for:
Fintechs looking for a highly skilled and experienced SEO agency to improve online visibility.
The Best Fintech Branding Agency
Fintech Branding Studio
Team size: 2-10
Location: Lithuania
Fintech branding studio specialises in transformative rebranding for fintech companies, focusing on building trust, driving growth, and ensuring market leadership. Their tailored rebranding strategies align with client goals and market needs, preserving legacy while enhancing brand positioning. Starting with a comprehensive brand audit and strategic analysis, they address unique fintech challenges such as rapid growth and competitive pressures. By modernising brand identities and creating consistent, impactful messaging across all touchpoints, they help fintech leaders engage customers and stand out in the market. Their expertise ensures a seamless transition that strengthens trust and positions brands for long-term success in a fast-paced industry.
Primary services
Brand strategy
Visual identify
Best for:
If you’re looking for a fintech branding agency with expertise in your sector
The Best Fintech Video Agency
Fintech Studio
Location: London, UK
Team Size: 2-10
Fintech Studio specialises in animated product content for fintechs, helping them convert more leads through engaging visuals. Originally a video production studio for financial services, it refocused in 2023 to deliver high-impact marketing solutions across payments, insuretech, pensions, and personal finance. Led by Jack Whitehead since 2018, the team prioritises transparency, speed, and trust in its client relationships. With a strong track record—184 projects, 30+ fintechs served, and a 4.9/5 Clutch rating—Fintech Studio blends entertainment with education to create eye-catching content that drives engagement and conversions.
Services
Video Production
Animation
Explainer Videos
Best for:
Fintechs looking for high quality video production and animation
The Best Fintech PR Agency
Good Advice Agency
Location: London & US
Team Size: 2-10
Good Advice is a fintech PR agency that fast-tracks brands to industry recognition through data-driven storytelling and strategic media placements. With in-house media listening software and deep journalist relationships, they help clients secure top-tier coverage in outlets like TechCrunch, Fortune, and Forbes. Their expertise has elevated brands like Form3 and Kpler, turning them into market leaders. With over 30 years of combined experience in big tech PR, Good Advice specializes in positioning fintech companies as industry authorities, ensuring they stay ahead of the competition and build lasting credibility. Based in New York and London.
Services:
Communications Strategy
Media Relations
Media Training
Crisis Communications
Awards and events
Best For:
Fintechs looking to build their brand and thought leadership through high-profile publications.
The Best Fintech Advertising Agency
Curious Cat Digital
Location: London
Team size: 2-10
Curious Cat Digital is a Fintech Ads agency with over a decade of experience, specialising in B2B marketing for fintech. They utilise a unique full-funnel framework to deliver tailored campaign strategies, precise audience targeting, and engaging ad creatives that drive measurable results. Their expertise has generated significant outcomes, including £3.2 million in client pipelines and reduced cost-per-lead metrics. Known for their strategy-first approach, Curious Cat Digital integrates seamlessly with client teams to craft impactful campaigns, leveraging advanced tracking and data insights to optimise performance and maximise ROI.
Services:
Paid Social Ads: LinkedIn Ads, Meta Ads, Instagram Ads, YouTube Ads, Reddit Ads
Per Per Click Ads: Google Ads, Bing Ads
Programmatic Advertising
Best for:
Fintechs looking to increase brand awareness and revenue through performance marketing.
The Best B2B Fintech Marketing Community
B2B Fintech Marketing Network
Location: London & US
Team Size: 20-30
FinTech B2B Marketing Network is a peer-to-peer community for financial services and technology marketers, helping them navigate industry complexities. It offers exclusive insights, events, training, mentorship, and networking with senior leaders. The community equips members with thought leadership, best practices, and research to stay ahead in a rapidly evolving landscape. Open to FinTech founders, B2B marketers, vendors, agencies, academics, and students, it fosters professional growth through tailored development programs, career support, and brand-building opportunities. Whether you're in WealthTech, PayTech, RegTech, or beyond, this platform connects you with the latest trends and winning marketing strategies in FinTech.
Services:
Networking
Events
Training
Jobs
Best for:
Marketers looking to network with like-minded professionals in B2B Fintech Marketing.
Generalist Marketing Agencies with a Fintech Offering
Walker Sands
Location: Chicago, Seattle, San Francisco, USA
Specialisation: B2B Tech Marketing
Team size: 200+
Walker Sands differentiates itself through its Outcome-based Marketing philosophy, which focuses on working backwards from clients' business objectives to develop tailored marketing programs. The agency emphasizes continuous learning, unconditional support, and results-driven execution in its approach to client work and employee development.
With over 20 years of experience and a strong track record of awards and recognitions, Walker Sands has established itself as a leading B2B marketing agency, serving over 100 clients worldwide and delivering on business objectives related to position, growth, reputation, and engagement.
Services:
Insights and Strategy
Public Relations
Demand Generation
Creative
Content
Branding
Social Media
Recommended for: Companies wanting a generalist approach with extensive marketing resources.
NoGood
Location: New York, Miami, Los Angeles, USA
Specialisation: Growth Marketing with AI Focus
Team Size: 75-100
NoGood is a growth marketing agency headquartered in New York. Founded in 2016, the agency specialises in helping brands achieve rapid and sustainable growth through innovative strategies and emerging technologies like Generative AI. NoGood takes a generalist approach, serving fintech alongside other industries such as SaaS, B2B, retail, healthcare, and crypto. While not exclusively focused on fintech, they have a proven track record of delivering impactful results for fintech clients.
Advertising
Performance Branding
SEO
Content Marketing
Marketing Analytics
CRO
Best matched with: Tech-forward fintech companies seeking cutting-edge marketing approaches.
Siege Media
Location: Austin, Texas (HQ), San Diego and New York, USA
Specialisation: SEO and Content Marketing
Team size: 100+
Siege Media is a leading content marketing agency. With over 100 content marketers covering SaaS, eCommerce and Fintech, they offer comprehensive services including content strategy, creation, SEO, and digital PR. Their expertise allows them to create more targeted and meaningful content, resulting in better ROI for clients.
Core competencies:
Content marketing
SEO
Digital PR
Web Design
Ideal for: Brands prioritising organic search presence and content strategy.
Pearl Lemon
Location: London, UK
Specialisation: SEO and Digital Marketing
Team Size 100 +
Pearl Lemon is a digital marketing agency founded in 2017, specialising in SEO, lead generation, and content marketing. While not exclusively focused on fintech, they tailor strategies to various industries, prioritising tangible results and ROI over vanity metrics. With a team of 51-200 experienced specialists, Pearl Lemon offers customised strategies, transparency, and accountability in reporting. The agency has received numerous accolades, ranking among the top SEO agencies in the UK and boasting over 80 five-star client reviews. Their commitment to treating clients' budgets as their own sets them apart in the competitive marketing landscape.
Services:
SEO
PPC
Recommended for: Companies seeking rapid growth through search marketing.
Fox Agency
Location: Leeds and London, UK
Specialisation: B2B Tech Marketing
Team size: 15-20
Fox Agency is an integrated B2B marketing agency specialising in global tech brands. They offer full-service marketing, combining strategic insight, creative execution, and demand generation. Known for their ability to engage high-value B2B buyers, they help brands expand their market influence and drive conversions. With an award-winning track record and expertise across the marketing spectrum, Fox Agency is a strong choice.
Services:
Strategy & Planning
Brand & Creative
PR & Comms
Media & Performance
Events & Experiences
Recommended for: Established fintech companies seeking sophisticated, global marketing approaches.
Make Agency
Location: London, UK
Specialisation: Creative Digital Solutions
Make Agency is a London-based digital agency specialising in web design, social media, digital marketing, and creative content. Known for its innovative approach, the agency combines cutting-edge technology with data-driven strategies to deliver measurable results for global clients such as IBM, Asana, and Virgin. With a team of 35 experts, Make Agency empowers brands by integrating AI solutions and leveraging the latest digital trends to create high-impact, performance-driven campaigns. Their focus on transforming challenges into engaging solutions sets them apart as a forward-thinking partner for businesses looking to elevate their digital presence and achieve tangible growth.
Primary services:
Technology
Growth marketing
Creative
Best for: Fintech companies requiring fundamental digital marketing infrastructure.
Final Recommendation
Selecting a marketing agency requires careful evaluation. Prioritise agencies that:
Demonstrate deep fintech understanding
Advocate for a strategic and holistic approach to marketing
Are a good cultural fit. Working with the right size agency is critical
Have solid proof of delivering results in Fintech
Give you direct access to experts, not account managers
Conduct thorough consultations. Request detailed case studies. Verify agency claims through independent references.
If you’d like a no obligation chat with a Fintech marketing specialist, take the first step and book a strategy call.
