QV Systems

A new brand, website and inbound marketing strategy cuts through the noise and delivers impact.

QV Systems provide a leading leasing platform in the automotive and asset finance space. They commissioned Curious Cat to help them make a splash in an industry that was ready for disruption.

Following a detailed discovery and strategy process, the Curious Cat team developed personas and a content strategy that revolved around their buyers’ unique challenges and motivations.

“Curious Cat was helpful in developing a marketing strategy to meet our goals, and then assisted in executing this by creating ads and content that helped us to generate leads and convert those into sales conversations.”

Hannah Flowers, QV Systems

During this strategic process, it was identified that a brand refresh was required to effectively articulate and convey their mission. A new website also became a priority to amplify the new brand, with HubSpot being the chosen CMS to develop and host the website.

The inbound marketing strategy demanded automation to carry some of the heavy lifting - for this Curious Cat onboarded HubSpot. The platform also enabled the QV Systems marketing team to effectively report the impact of marketing to the board and shareholders.

“They encouraged us to choose HubSpot as our marketing solution and assisted us in setting up the account, and later optimising it for best use."

Hannah Flowers, QV Systems

Once the foundations had been laid, Curious Cat worked closely with the QV Systems marketing and sales teams to deliver significant uplifts in leads, MQLs, SQLs and customers. Additional relevant traffic was driven through a combination of LinkedIn ads, Google Ads and SEO.

“Curious Cat has been instrumental in assisting us in developing and executing a successful marketing strategy to generate and convert sales leads. They are exceptionally professional and helpful, and have provided brilliant strategic and practical advice and assistance throughout our working relationship.”

Hannah Flowers, QV Systems

If you’re a Fintech looking to develop a marketing strategy that will drive traffic, customers and revenue, then take the first step.