7 Best Fintech Marketing Campaigns That Inspire and Convert
In the fast-changing world of fintech, innovative marketing is essential. The best fintech advertising campaigns do more than sell a product—they build trust, create community, and deeply connect with their audience. In a recent study by LinkedIn, just under 9 in 10 CMOs are advocating for bolder, more creative campaigns. This article highlights seven successful fintech marketing campaigns, explaining why they worked and what made them memorable. Use these examples to inspire your next campaign.
7 Best Fintech Marketing Campaigns
TransferWise's "Stop Hidden Fees" Campaign
Coinbase's "Update the System" Campaign
Klarna's "Smooth Payments" Campaign
Revolut's "The Future of Money" Campaign
Robinhood's "We Are All Investors" Campaign
Monzo’s “Money Never Felt Like Monzo” Campaign
PayPal's "New Money" Campaign
1. TransferWise’s “Stop Hidden Fees” Fintech Campaign
Company: TransferWise (now Wise)
Target Audience: Individuals and businesses frustrated with high fees on international money transfers.
Why It’s Successful:
TransferWise built its brand on transparency, targeting the frustration with traditional banks’ hidden fees on international transfers. The “Stop Hidden Fees” campaign exposed these opaque practices and positioned TransferWise as an honest, cost-effective alternative. Launched in 2014, this campaign continues to gain traction, with Wise now urging its audience to contact local authorities and demand action.
We like the positioning of TransferWise and its continued movement against the opacity of the way Banks handle international payments. By exposing the hidden costs and fighting for transparency, they are showing their commitment to their customers. The campaigns have been executed superbly using a mixture of engaging ads in Tube Stations and at bus stops.
2. Coinbase’s “Update the System” Marketing Campaign
Company: Coinbase
Target Audience: General public, particularly new and curious investors in cryptocurrency.
Why It Was Successful:
Coinbase’s “Update the System” campaign uses videos to highlight a broken financial system. It exposes outdated financial practices and societal norms. The campaign’s success lies in challenging these norms, representing something bigger than its product. By encouraging us to question accepted practices, it resonates with those seeking change.
We like how the video puts questions in its audiences minds about the things we simply accept as being part of life. It leverages the growing lack of trust consumers have in financial institutions and governments. If you are a disruptive brand, with innovative technology, this is a great example of strategic Fintech positioning.
3. Klarna’s “Smooth Payments” Fintech Campaign
Company: Klarna
Target Audience: Online shoppers, particularly younger demographics interested in seamless shopping experiences.
Why It Was Successful:
Klarna’s “Smooth Payments” campaign used humour and pop culture, featuring celebrities like Snoop Dogg, to promote its brand. It focused on making payments “smoother,” aligning with Klarna’s buy now, pay later service. The campaign’s entertainment value and connection with a younger, trend-conscious audience made it engaging and memorable.
With Klarna eyeing banking, this evergreen “smooth” concept will continue to serve them as they add new features to their offering. It will continue to differentiate them from the clunky experience of traditional lending and banking services.
We like the colourful and engaging visuals of this campaign. Klarna clearly understands its target audience and has aligned its campaign around a specific demographic. The colours and textures bring the “smooth” feeling to life.
4. Revolut’s “The Future of Money” Marketing Campaign
Company: Revolut
Target Audience: Tech-savvy consumers
Why It Was Successful:
Revolut’s latest campaign, created by Anomaly, positions it as the new leader in banking for tech-savvy consumers.
This is the first major campaign since Revolut secured its banking license in July 2024. It’s latest valuation of $45bn also values it above Barclays and NatWest.
The video shows how we now manage finances “on the go,” without needing branches or legacy financial institutions’ complex systems. The ad successfully showcases Revolut’s innovative financial app for the modern world.
The added element of humour, suggests legacy bankers are secretly watching and learning from Revolut. This effectively portrays Revolut as a leader rather than a follower.
We like the timely and topical nature of the campaign. Its target audience is well defined and Anolomy have executed the video superbly.
5. Robinhood’s “We Are All Investors” Fintech Campaign
Company: Robinhood
Target Audience: Retail investors, particularly younger and first-time investors.
Why It Was Successful:
Robinhood’s “We Are All Investors” campaign focuses on the democratisation of investing, aligning with its mission to make financial markets accessible to everyone. It capitalised on the rise of retail investing and growing interest in financial independence, especially among Millennials and Gen Z.
We like the timing of this campaign. Released after the GameStop saga, it aimed to rebuild trust with its audience. Whilst many brands would have hidden from the negative media, Robinhood tackled the bad press head-on with this campaign.
6. Monzo’s “Money Never Felt Like Monzo” Marketing Campaign
Company: Monzo
Target Audience: Tech-savvy consumers and the financially conscious.
Why It Was Successful:
Monzo’s “Money Never Felt like Money” campaign highlights the negative emotions of money management and contrasts them with the Monzo banking experience.
This timely campaign aligns well with the recent news that Monzo achieved its first-ever monthly profits, primarily driven by its growing customer base.
By referencing painful experiences like ‘nails on a chalkboard’ or a ‘spider crawling on your head,’ Monzo connects with its audience on a visceral level, using bright and captivating visuals.
We like how this campaign imprints itself on its audience, by hacking into people’s memories and feelings.
7. PayPal’s “New Money” Campaign
Company: PayPal
Target Audience: Tech-savvy users and small businesses.
Why It Was Successful:
PayPal’s “New Money” campaign positioned the company as a pioneer in the digital payments revolution. The campaign highlighted how PayPal was reshaping the financial landscape by enabling seamless, secure transactions across the globe.
We like how this campaign reinforces PayPal’s brand as an innovator and leader in fintech. By tapping into the growing demand for digital financial solutions, PayPal was able to maintain its relevance and appeal in an increasingly competitive market.
Conclusion
These seven fintech marketing campaigns showcase the power of understanding your audience and delivering a resonant message. Whether through transparency, simplicity, or addressing specific pain points, these campaigns succeeded by deeply connecting with their target audience. As you plan your next fintech advertising campaign, take inspiration from these examples. Focus on your unique value proposition, understand your audience’s needs, and think outside the box. With the right approach, you can create a campaign that truly resonates.
If you’re looking to develop your fintech marketing strategy or need specialist support from a Fintech Marketing Agency for future campaigns book a strategy call.
