Fintech Marketing Agency
Strategy-first digital marketing agency for fintechs.
Creative, data-driven solutions for growing scale-ups and global fintech leaders.
Why partner with Curious Cat Digital?
Seasoned Marketers
Direct access to experts not relationship managers. A true extension of your team.
Strategy-First
We help you define your unique position and message to enable a successful go-to-market strategy.
Speaking your language
Access our deep understanding of the Fintech industry, ecosystem and your target audience.
Recognition
Marketing Agency of the Year 2024 - Finalist
Global Marketing Agency of the Year 2023 - Finalist
Types of fintechs we work with
REGTECH
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PAYMENTS
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WEALTHTECH
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LENDING
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ALTERNATIVE FINANCE
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BLOCKCHAIN
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REGTECH • PAYMENTS • WEALTHTECH • LENDING • ALTERNATIVE FINANCE • BLOCKCHAIN •
Trusted by the world’s leading Fintech brands
Solving Complex Fintech Marketing Challenges
Simplifying complex buyer journeys and reducing sales cycles
Engaging COO’s, CTO’s and Heads of Product
Developing a growth strategy whilst still delivering results
Creating a positive impression of marketing in the business
Aligning marketing with the sales team
Building the right tech stack
“Having spent 15 years working for B2B Fintechs, I became frustrated that agencies didn’t have industry experience and therefore didn’t speak the same language. We wanted access to Fintech experts, who understood our audience and could use those insights to drive our marketing strategy forward. That’s why Curious Cat Digital exists.”
Our Work
Brand Strategy and Visual Identity for a New Breed B2B Fintech
B2B LENDTECH
Repositioning a mortgage platform for the UK market
GLOBAL FINTECH BRAND
Brand Strategy and Visual Identity for innovative B2B lender
B2B LENDER BRAND AND WEBSITE
Fintech digital marketing agency services
“Curious Cat was an incredible partner to us as we rebuilt our Marketing function from the ground up. The job was a daunting one as we required support with analytics, strategy, SEO, and multi-channel paid media, but they never shied away from the work. I’d happily work with them again given the chance. ”
Fintech Marketing Consultancy Process
Marketing Discovery
Market Analysis
We’ll research your market, the drivers and shifts that could be impacting you and your audience.
Audience Definition
A deep dive into your ICP and personas, to understand their demographics and psychographics.
Competitor Analysis
Who are they, what are they saying and how are they marketing themselves.
Marketing Strategy
Positioning
How can we uniquely position you versus the competition in the context of your audience’s drivers.
Messaging
Create a messaging framework that’s consistent and impactful in the minds of your audience.
Marketing Activation
Go-To-Market
You fully documented Go-To-Market strategy including all the key outputs from discovery and strategy.
Activation Plan
A comprehensive digital activation plan, created for each digital channel.
Marketing Roadmap
Your roadmap that charts your progress to achieve your goals and long term vision for marketing.
Fintech B2B Marketing Strategy
Picking the right marketing solution for your B2B Fintech
Demand Generation
Fintechs, with a well-defined ideal customer profile, use demand generation to expand their audience, build credibility, and generate interest in their brand.
Account-Based Marketing (ABM)
Fintech companies targeting enterprise businesses, with longer sales cycles and larger buying committees, use ABM to engage and build relationships within target accounts.
Serving all phases of Fintech growth
Start-up
Whether you need a new brand, website, or go-to-market strategy. Outsource your entire marketing function to a start-up marketing agency for Fintech, so you can stay lean and grow.
Scale-Up
You’ve built a successful fintech business and are looking for the next phase of growth. You need access to seasoned fintech marketers who specialise in digital marketing for Fintech, to bring new ideas and a fresh approach.
Enterprise
You have a strong marketing division, but resource is still a challenge. You may want to launch a new product, run a creative campaign, or improve your results with a fintech advertising agency.
The benefits of working with a specialist Fintech agency?
✓ Copy and messaging that hits the mark the first time
✓ Faster agency onboarding experience
✓ Quicker time to revenue, with less time spent testing and learning
✓ Insights into which channels and tactics work best for your target audience
✓ Access to an ecosystem of Fintech specialists, to cater to all your requirements
Ready to hit the ground running?
Why choose Curious Cat Digital as your Fintech digital marketing agency?
If you want to scale your Financial Technology brand, you need to think long term and nail down a comprehensive strategy, creating commercial catnip for your customers. That means putting yourself in their shoes, thinking like they think.
But above all, you need to be curious. Always asking questions, challenging assumptions, and exploring new possibilities for your marketing. That’s how you always land on your feet.
And, it turns out that's exactly what we do.
Marketing automation for your Fintech
As a global Fintech agency, we have the capability to establish and execute marketing automation that empowers business growth with fewer resources.
Bringing all Fintech marketing channels into one platform also delivers greater customer insight and more granular reporting.
Working with Fintech digital marketing experts with a robust technology stack will give your business the greatest chances of success.
How do I market my Fintech company?
1) Define your differentiated value to your audience
With the increase in Financial technology companies, it’s easy to get lost in the noise. Through a process of market research, competitor analysis, and audience discovery, defining your position will separate you from your competitors.
2) Use digital channels that support the buyer journey
The buyer journey is complex, involving multiple touchpoints before a decision is made. Define a content strategy aligned to your buyer’s challenges and use a combination of channels including organic and paid channels to reach and support buyers through their journey.
3) Create compelling messaging that resonates
Once you have defined your audience personas, you'll understand the challenges your buyers face and how your product uniquely solves them. Creating a consistent approach to messaging will give you a memorable voice in the market.
4) Adopt an ‘always on’ approach to marketing
Only 5% of your buyers are in the market at any particular time. An always-on approach will ensure you engage and nurture 95% of buyers who aren’t yet ready to buy. When they come to market, you’ll be top of mind and ahead of the competition.
Fintech Marketing FAQs
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Fintech marketing is the activity a fintech business undertakes to engage and attract its target audience with the goal of selling its products or services.
Fintech Marketing Strategy
Fintech marketing starts with strategy. The marketing strategy is focused on developing the fintech’s unique position in the market, which clearly aligns its products or services with the needs of its audience and differentiates the fintech from its competition.
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Fintechs use a variety of strategies and channels to advertise their products or services. Advertising is a crucial element of marketing, allowing fintechs to promote their offerings and reach their target audience. Here are some common methods and approaches used by fintech marketing teams or agencies.
Traditional Advertising:
Whilst traditional advertising is used by fintech, it’s less common than digital advertising. Some examples of traditional advertising include:
Direct Mail: Promotional materials, such as flyers, catalogues, or postcards, directly to individuals' homes or businesses. With the proliferation of emails, this can be an effective way of standing out.
Print Media: Placing ads in newspapers, magazines, brochures, or other printed materials.
Television: Commercials are created and aired during TV programs. Specific time slots or channels can be targeted based on the fintech’s audience demographics.
Radio: Ads are broadcasted on radio stations, reaching listeners based on their demographics and listening habits.
Outdoor Advertising: Billboards, posters, signage, and other outdoor displays are used to capture attention in public spaces. You’ll see a lot of consumer Fintechs advertising in this way on the London underground.
Digital Advertising:
Digital advertising is more popular amongst fintechs as it aligns with their more tech-savvy target audience and is easier to measure than traditional advertising. It also provides instant data to the marketer to make quick decisions on what’s working.
Online Ads: There are a variety of different forms of digital ads, including display ads (banners, pop-ups), search engine ads (Google AdWords), paid social ads (Facebook, Instagram), and video ads (YouTube). The type of advertising is selected according to the goal the fintech is trying to achieve.
Influencer Marketing: Collaborating with social media influencers or bloggers who have a large following to promote their products or services is growing in popularity. If the fintech wants to appeal to a particular niche, micro-influencers can be a more cost-effective way of doing this.
Email Marketing: Still an immensely popular form of advertising, Fintechs use targeted promotional emails sent to subscribers, providing information, discounts, or special offers. As email marketing continues to grow, it's crucial to ensure that the content is not only relevant but also provides value.
Content Marketing: Creating valuable, relevant and entertaining content, such as blog posts, videos, or podcasts, is still extremely effective and can also support an SEO strategy.
